{"product_id":"george-premium-hand-spun-jute-braided-area-rug","title":"George Premium Hand Spun Jute Braided Area Rug - Superior Golden Tone","description":"\u003cstyle\u003e\n.ff-pdp{--ff-green:#1FAE6A;--ff-green-deep:#15A05F;--ff-green-soft:#E8F6EF;--ff-green-tint:#F2FBF6;\n--ff-sand:#FFF8E8;--ff-sand-line:#F3DFB0;--ff-ink:#1C1C1E;--ff-muted:#5f656b;--ff-border:#E7E9E8;\nfont-family:inherit;color:var(--ff-ink);max-width:1000px;margin:0 auto;line-height:1.6;-webkit-font-smoothing:antialiased;}\n.ff-pdp *{box-sizing:border-box;}\n.ff-pdp img{max-width:100%;display:block;border-radius:14px;height:auto;}\n.ff-pdp__section{background:#fff;border:1px solid var(--ff-border);border-radius:20px;padding:34px 32px;margin-top:16px;}\n.ff-pdp__section:first-child{margin-top:0;}\n.ff-pdp__section--green{background:var(--ff-green-tint);border-color:#d4ebdf;}\n.ff-pdp__section--sand{background:var(--ff-sand);border-color:var(--ff-sand-line);}\n.ff-eyebrow{display:block;font-size:12px !important;font-weight:700 !important;letter-spacing:.13em;text-transform:uppercase;color:var(--ff-green-deep) !important;margin:0 0 10px !important;}\n.ff-h2{display:block;margin:0 0 14px !important;font-weight:800 !important;line-height:1.2 !important;font-size:clamp(22px,4.4vw,29px) !important;letter-spacing:-.01em;color:var(--ff-ink) !important;}\n.ff-h3{display:block;margin:0 0 8px !important;font-weight:800 !important;font-size:17px !important;color:var(--ff-ink) !important;}\n.ff-text{margin:0 0 14px !important;color:var(--ff-muted) !important;font-size:15.5px !important;line-height:1.65 !important;}\n.ff-text:last-child{margin-bottom:0 !important;}\n.ff-text strong{color:var(--ff-ink);font-weight:700;}\n.ff-split{display:grid;grid-template-columns:1fr 1fr;gap:30px;align-items:center;}\n.ff-split--rev .ff-split__media{order:-1;}\n@media(max-width:760px){.ff-split{grid-template-columns:1fr;gap:20px;}.ff-split--rev .ff-split__media{order:0;}}\n.ff-facts{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:20px;}\n@media(max-width:760px){.ff-facts{grid-template-columns:1fr;}}\n.ff-fact{background:#fff;border:1px solid #d4ebdf;border-radius:14px;padding:16px 16px 14px;}\n.ff-fact__n{display:block;font-size:22px;font-weight:800;color:var(--ff-green-deep);line-height:1.1;margin-bottom:4px;}\n.ff-fact__l{font-size:13.5px;color:var(--ff-muted);line-height:1.45;}\n.ff-ticks{list-style:none !important;margin:0 !important;padding:0 !important;display:grid;gap:12px;}\n.ff-ticks li{display:flex !important;gap:12px;align-items:flex-start;margin:0 !important;padding:0 !important;list-style:none !important;font-size:15.5px;color:#33383c;line-height:1.55;}\n.ff-tick{flex:none;width:23px;height:23px;border-radius:50%;margin-top:1px;background:linear-gradient(140deg,#2BC47C,#15A05F);display:flex !important;align-items:center;justify-content:center;}\n.ff-tick svg{width:12px;height:12px;display:block;}\n.ff-szwrap{overflow-x:auto;-webkit-overflow-scrolling:touch;margin-top:18px;border:1px solid var(--ff-border);border-radius:16px;background:#fff;}\n.ff-sz{width:100%;border-collapse:collapse;min-width:560px;}\n.ff-sz th{background:var(--ff-green-soft);color:var(--ff-ink) !important;font-size:11.5px !important;font-weight:800 !important;letter-spacing:.09em;text-transform:uppercase;text-align:left;padding:13px 16px !important;border:0 !important;}\n.ff-sz td{padding:13px 16px !important;border-top:1px solid var(--ff-border) !important;font-size:14.5px !important;color:var(--ff-muted) !important;}\n.ff-sz__name{font-weight:800 !important;color:var(--ff-ink) !important;white-space:nowrap;}\n.ff-sz__use{color:#33383c !important;}\n.ff-sz tr:nth-child(even) td{background:#FBFDFC;}\n.ff-note{font-size:13px;color:var(--ff-muted);margin:12px 0 0 !important;font-style:italic;}\n.ff-care{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:6px;}\n@media(max-width:760px){.ff-care{grid-template-columns:1fr;}}\n.ff-care__i{background:#fff;border:1px solid var(--ff-border);border-radius:14px;padding:16px 18px;}\n\u003c\/style\u003e\n\u003cdiv class=\"ff-pdp\"\u003e\n  \u003cdiv class=\"ff-pdp__section\"\u003e\n    \u003cspan class=\"ff-eyebrow\"\u003ePremium hand crafted jute\u003c\/span\u003e\n    \u003cdiv class=\"ff-h2\"\u003eJute, But Not The Scratchy Kind\u003c\/div\u003e\n    \u003cdiv class=\"ff-split\"\u003e\n      \u003cdiv\u003e\n        \u003cp class=\"ff-text\"\u003eMost jute rugs are spun from short, mixed fibres. They feel rough underfoot, they shed onto the floor, and the braid goes flat within a season.\u003c\/p\u003e\n        \u003cp class=\"ff-text\"\u003eGeorge is spun from fibres \u003cstrong\u003etwice the length of ordinary jute\u003c\/strong\u003e, which is the whole reason it feels different. The braid is wider and denser, so the rug carries real weight and reads as soft rather than coarse when you walk on it barefoot.\u003c\/p\u003e\n        \u003cp class=\"ff-text\"\u003eEvery strand is hand sorted before spinning, with \u003cstrong\u003e97% of the dark root fibres removed\u003c\/strong\u003e. That is where the clean golden tone comes from, and why it looks warm and natural instead of muddy.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"ff-split__media\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0929\/7497\/3247\/files\/George-Natural-Jute-Rug-_2_x3___2000_a6474212-ecff-4cbd-b096-c4d404148dbe.jpg\" alt=\"George jute rug styled in a room\"\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"ff-facts\"\u003e\n\u003cdiv class=\"ff-fact\"\u003e\n\u003cspan class=\"ff-fact__n\"\u003e2x\u003c\/span\u003e\u003cspan class=\"ff-fact__l\"\u003eFibre length versus ordinary jute\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ff-fact\"\u003e\n\u003cspan class=\"ff-fact__n\"\u003e97%\u003c\/span\u003e\u003cspan class=\"ff-fact__l\"\u003eDark root fibres removed by hand\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ff-fact\"\u003e\n\u003cspan class=\"ff-fact__n\"\u003e0.39\"\u003c\/span\u003e\u003cspan class=\"ff-fact__l\"\u003eSits flat and clears most internal doors\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"ff-pdp__section ff-pdp__section--green\"\u003e\n    \u003cspan class=\"ff-eyebrow\"\u003eHow it is made\u003c\/span\u003e\n    \u003cdiv class=\"ff-h2\"\u003eThe Details That Decide How Long It Lasts\u003c\/div\u003e\n    \u003cdiv class=\"ff-split ff-split--rev\"\u003e\n      \u003cdiv class=\"ff-split__media\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0929\/7497\/3247\/files\/Group_804.webp\" alt=\"Close up of the George jute weave\"\u003e\u003c\/div\u003e\n      \u003cdiv\u003e\u003cul class=\"ff-ticks\"\u003e\n\u003cli\u003e\n\u003cspan class=\"ff-tick\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"3.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M20 6 9 17l-5-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eFully reversible.\u003c\/strong\u003e Flip it when one side has had a hard winter and you are effectively onto a second rug.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"ff-tick\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"3.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M20 6 9 17l-5-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eIndustrial grade edge stitching.\u003c\/strong\u003e The braid is stitched rather than glued, so the outer rows cannot work loose and start to fray.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"ff-tick\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"3.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M20 6 9 17l-5-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eSheds far less.\u003c\/strong\u003e Longer fibres and a tighter spin mean you are not vacuuming up jute dust every other day.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"ff-tick\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"3.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M20 6 9 17l-5-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eFlame finished surface.\u003c\/strong\u003e Loose surface hairs are singed off, which gives it the smooth face and the natural shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"ff-tick\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"3.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M20 6 9 17l-5-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eLays flat from day one.\u003c\/strong\u003e At 0.39 inches it sits level on hardwood, tile or low pile carpet.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"ff-pdp__section\"\u003e\n    \u003cspan class=\"ff-eyebrow\"\u003eSize guide\u003c\/span\u003e\n    \u003cdiv class=\"ff-h2\"\u003eWhich Size Do You Actually Need?\u003c\/div\u003e\n    \u003cp class=\"ff-text\"\u003eThe commonest mistake with a natural fibre rug is going one size too small, which leaves a room looking unfinished. Use the right hand column as your starting point.\u003c\/p\u003e\n    \u003cdiv class=\"ff-szwrap\"\u003e\u003ctable class=\"ff-sz\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eInches\u003c\/th\u003e\n\u003cth\u003eCentimetres\u003c\/th\u003e\n\u003cth\u003eBest for\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"ff-sz__name\"\u003e2' x 3'\u003c\/td\u003e\n\u003ctd\u003e24 x 36 in\u003c\/td\u003e\n\u003ctd\u003e61 x 91 cm\u003c\/td\u003e\n\u003ctd class=\"ff-sz__use\"\u003eEntryway, bedside, in front of the kitchen sink\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"ff-sz__name\"\u003e2' x 6'\u003c\/td\u003e\n\u003ctd\u003e24 x 72 in\u003c\/td\u003e\n\u003ctd\u003e61 x 183 cm\u003c\/td\u003e\n\u003ctd class=\"ff-sz__use\"\u003eHallway runner, galley kitchen, foot of the bed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"ff-sz__name\"\u003e3' x 5'\u003c\/td\u003e\n\u003ctd\u003e36 x 60 in\u003c\/td\u003e\n\u003ctd\u003e91 x 152 cm\u003c\/td\u003e\n\u003ctd class=\"ff-sz__use\"\u003eSmall seating area, under a coffee table, nursery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"ff-sz__name\"\u003e4' x 6'\u003c\/td\u003e\n\u003ctd\u003e48 x 72 in\u003c\/td\u003e\n\u003ctd\u003e122 x 183 cm\u003c\/td\u003e\n\u003ctd class=\"ff-sz__use\"\u003eSmall living room, under a four seat dining table\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"ff-sz__name\"\u003e5' x 8'\u003c\/td\u003e\n\u003ctd\u003e60 x 96 in\u003c\/td\u003e\n\u003ctd\u003e152 x 244 cm\u003c\/td\u003e\n\u003ctd class=\"ff-sz__use\"\u003eStandard living room, under a queen bed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"ff-sz__name\"\u003e6' x 9'\u003c\/td\u003e\n\u003ctd\u003e72 x 108 in\u003c\/td\u003e\n\u003ctd\u003e183 x 274 cm\u003c\/td\u003e\n\u003ctd class=\"ff-sz__use\"\u003eLarger living room, king bed, six seat dining\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"ff-sz__name\"\u003e8' x 10'\u003c\/td\u003e\n\u003ctd\u003e96 x 120 in\u003c\/td\u003e\n\u003ctd\u003e244 x 305 cm\u003c\/td\u003e\n\u003ctd class=\"ff-sz__use\"\u003eOpen plan living, king bed with walk around room\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n    \u003cp class=\"ff-note\"\u003eHandcrafted, so allow up to 3% variation on finished dimensions. A 2' x 3' set of three is also available if you want matching mats for a kitchen or hallway.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"ff-pdp__section ff-pdp__section--sand\"\u003e\n    \u003cspan class=\"ff-eyebrow\"\u003eWhere it works\u003c\/span\u003e\n    \u003cdiv class=\"ff-h2\"\u003eSuits Farmhouse, Coastal, Boho And Modern Neutral Rooms\u003c\/div\u003e\n    \u003cdiv class=\"ff-split\"\u003e\n      \u003cdiv\u003e\n        \u003cp class=\"ff-text\"\u003eThe golden neutral tone is what makes this one easy to place. It sits under oak and walnut without fighting them, softens a white or grey room, and gives a farmhouse scheme the natural texture it usually needs.\u003c\/p\u003e\n        \u003cp class=\"ff-text\"\u003eIt works in a \u003cstrong\u003eliving room\u003c\/strong\u003e, under a \u003cstrong\u003edining table\u003c\/strong\u003e, along a \u003cstrong\u003ehallway\u003c\/strong\u003e, in a \u003cstrong\u003ebedroom\u003c\/strong\u003e, or in an \u003cstrong\u003eentryway\u003c\/strong\u003e where it will take the most traffic.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"ff-split__media\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0013\/1478\/3290\/files\/cmu6urxs60ab58ogp8gwcqnn7-0-526c6b26c784c2c3.png?v=1789729671\" alt=\"George jute rug in a neutral interior\"\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"ff-pdp__section\"\u003e\n    \u003cspan class=\"ff-eyebrow\"\u003eCare\u003c\/span\u003e\n    \u003cdiv class=\"ff-h2\"\u003eLooking After It\u003c\/div\u003e\n    \u003cdiv class=\"ff-care\"\u003e\n      \u003cdiv class=\"ff-care__i\"\u003e\n\u003cdiv class=\"ff-h3\"\u003eEveryday\u003c\/div\u003e\n\u003cp class=\"ff-text\"\u003eVacuum with the beater bar off, or use a suction only setting. Shake the smaller sizes out.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv class=\"ff-care__i\"\u003e\n\u003cdiv class=\"ff-h3\"\u003eSpills\u003c\/div\u003e\n\u003cp class=\"ff-text\"\u003eBlot straight away with a dry cloth, working from the outside in. Do not rub the weave.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv class=\"ff-care__i\"\u003e\n\u003cdiv class=\"ff-h3\"\u003eRotate\u003c\/div\u003e\n\u003cp class=\"ff-text\"\u003eTurn it every few months so wear and sunlight land evenly across the rug.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv class=\"ff-care__i\"\u003e\n\u003cdiv class=\"ff-h3\"\u003eKeep it dry\u003c\/div\u003e\n\u003cp class=\"ff-text\"\u003eJute is a natural fibre. Wipe spills quickly and avoid soaking, which is what causes marks.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Homespice","offers":[{"title":"2' x 3'","offer_id":44654134820967,"sku":"540515","price":123.95,"currency_code":"EUR","in_stock":true},{"title":"2' x 6'","offer_id":44654134886503,"sku":"542519","price":212.95,"currency_code":"EUR","in_stock":true},{"title":"3' x 5'","offer_id":44654134919271,"sku":"541512","price":266.95,"currency_code":"EUR","in_stock":true},{"title":"4' x 6'","offer_id":44654134952039,"sku":"543516","price":337.95,"currency_code":"EUR","in_stock":true},{"title":"5' x 8'","offer_id":44654134984807,"sku":"544513","price":577.95,"currency_code":"EUR","in_stock":true},{"title":"6' x 9'","offer_id":44654135017575,"sku":"545510","price":666.95,"currency_code":"EUR","in_stock":true},{"title":"8' x 10'","offer_id":44654135050343,"sku":"546517","price":889.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/1478\/3290\/files\/cmu6urxs60ab58ogp8gwcqnn7-0-526c6b26c784c2c3.png?v=1789729671","url":"https:\/\/freshfrenzy.co\/en-de\/products\/george-premium-hand-spun-jute-braided-area-rug","provider":"Fresh Frenzy","version":"1.0","type":"link"}